Liquid Biopsy Postcard

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Project brief​

Biocept's goal is to get information about their liquid biopsy for breast cancer into the hands of physicians in a clear and concise way to help expand care opportunities for their patients. In addition, Biocept wants to consolidate sales enablement materials into one piece that can represent their recent brand update and unify their voice.​

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Solution​

Create a postcard that includes key points about their liquid biopsy technology and benefits to the patient. Present the information in the new brand style, emphasizing a clean and human-centered look.

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Role​

Project coordination, layout design, copywriting